Fundraising Strategy, Training & Tools That Actually Work
If you're here, you're probably trying to raise more money, do your job well, and still have a life.
I see you, and I’m here to help.
I’m Jessica Cloud, CFRE, and I bring more than 20 years of frontline fundraising experience to the table. I’ve raised millions in annual, major, and planned gifts, built successful teams, and developed training programs used by hundreds of fundraisers across the country. My mission is to help nonprofit professionals like you feel confident, capable, and equipped to do your best work.
Whether you're building a new program from scratch, leading a scrappy team, or navigating a moment of change, I can help you get results - without the burnout. (If you came here to find a blog post, click here.)
I see you, and I’m here to help.
I’m Jessica Cloud, CFRE, and I bring more than 20 years of frontline fundraising experience to the table. I’ve raised millions in annual, major, and planned gifts, built successful teams, and developed training programs used by hundreds of fundraisers across the country. My mission is to help nonprofit professionals like you feel confident, capable, and equipped to do your best work.
Whether you're building a new program from scratch, leading a scrappy team, or navigating a moment of change, I can help you get results - without the burnout. (If you came here to find a blog post, click here.)
What I Offer
You can bring me in for a one-time workshop, a deep-dive audit, or ongoing support. We’ll co-create a structure that works for your team, your timeline, and your goals. I offer a free 20-minute discovery call for potential new clients. Use the form below to introduce yourself and tell me what you're working on. I’ll follow up with a scheduling link.
1. Fundraising Strategy & Planning
When you need both the big picture and a plan that works in real life.
— Tonya Gollotte, CFRE
2. Training, Coaching & Facilitation
When your board, staff, or leaders need more clarity and confidence.
— Ross Imbler, Director of Annual Giving
3. Communications & Campaign Materials
For messages that inspire giving and build trust.
— Sam Walker, Senior Development Manager
1. Fundraising Strategy & Planning
When you need both the big picture and a plan that works in real life.
- Fundraising plans, audits, and tactical roadmaps
- Annual and campaign strategy
- Case development and messaging
- Endowment, planned giving, and board giving strategy
- Day-of-giving, social media, and email fundraising plans
- Grant research and proposal development
— Tonya Gollotte, CFRE
2. Training, Coaching & Facilitation
When your board, staff, or leaders need more clarity and confidence.
- Trainings and workshops for boards, faculty, or staff
- Executive coaching for nonprofit and academic leaders
- Scripting, role-play, and support for making the ask
- Retreat facilitation and planning sessions
- Skill-building for new fundraisers and fundraising-shy leaders
— Ross Imbler, Director of Annual Giving
3. Communications & Campaign Materials
For messages that inspire giving and build trust.
- Appeal letters, proposals, donor communications
- Campaign copy and storytelling strategy
- Digital fundraising: emails, social media, and landing pages
- Content creation for blogs, websites, and newsletters
- Copywriting, editing, and design support
— Sam Walker, Senior Development Manager
Who I Work With
- Nonprofit organizations that need strategic support, hands-on help, or expert training
- Higher education & academic leaders navigating advancement, alumni, and donor politics
- Faith-based organizations and progressive spiritual communities whose missions center justice, inclusion, and compassion
- Small shops and solo fundraisers looking to grow without reinventing the wheel
Just need tools, templates, or training?
Check out the Real Deal Fundraising Store for plug-and-play fundraising templates, email swipe files, video and phone scripts, strategy workbooks, and more. If you are interested in my on-demand online courses, click here.
You can also subscribe here for weekly fundraising tips, inspiration, and updates on new tools.
You can also subscribe here for weekly fundraising tips, inspiration, and updates on new tools.
Let’s Talk
I currently have space for a limited number of new clients, and I’d love to hear what you're working on. I offer a free 20-minute discovery call for potential new clients. Use the form below to introduce yourself and tell me what you're working on—I’ll follow up with a scheduling link.
Prefer email? Reach me directly at [email protected]
Prefer email? Reach me directly at [email protected]
What Folks are Saying |
About Jessica Cloud, CFRE |
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Want to hear from others I’ve worked with?
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To read my entire bio and view my client list and publications, click here.
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