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Resources and Inspiration for
​Fundraising PRofessionals​

Fundraising Strategy, Training & Tools That Actually Work

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If you're here, you're probably trying to raise more money, do your job well, and still have a life.

I see you, and I’m here to help.

I’m Jessica Cloud, CFRE, and I bring more than 20 years of frontline fundraising experience to the table. I’ve raised millions in annual, major, and planned gifts, built successful teams, and developed training programs used by hundreds of fundraisers across the country. My mission is to help nonprofit professionals like you feel confident, capable, and equipped to do your best work.

Whether you're building a new program from scratch, leading a scrappy team, or navigating a moment of change, I can help you get results - without the burnout. (If you came here to find a blog post, click here.)


What I Offer

​You can bring me in for a one-time workshop, a deep-dive audit, or ongoing support. We’ll co-create a structure that works for your team, your timeline, and your goals. I offer a free 20-minute discovery call for potential new clients. Use the form below to introduce yourself and tell me what you're working on. I’ll follow up with a scheduling link.

1. Fundraising Strategy & Planning
When you need both the big picture and a plan that works in real life.
  • Fundraising plans, audits, and tactical roadmaps
  • Annual and campaign strategy
  • Case development and messaging
  • Endowment, planned giving, and board giving strategy
  • Day-of-giving, social media, and email fundraising plans
  • Grant research and proposal development
“Jessica is an exceptional fundraising leader… She is a cut-above all the rest and the field is lucky to have her in a consulting capacity.”
— Tonya Gollotte, CFRE

2. Training, Coaching & Facilitation
When your board, staff, or leaders need more clarity and confidence.
  • Trainings and workshops for boards, faculty, or staff
  • Executive coaching for nonprofit and academic leaders
  • Scripting, role-play, and support for making the ask
  • Retreat facilitation and planning sessions
  • Skill-building for new fundraisers and fundraising-shy leaders
“Jessica has been a wonderful colleague and mentor… Her advice and custom phonathon spreadsheets had a direct impact on our success and my promotion.”
— Ross Imbler, Director of Annual Giving

3. Communications & Campaign Materials
For messages that inspire giving and build trust.
  • Appeal letters, proposals, donor communications
  • Campaign copy and storytelling strategy
  • Digital fundraising: emails, social media, and landing pages
  • Content creation for blogs, websites, and newsletters
  • Copywriting, editing, and design support
“Jessica's passion and in-depth knowledge of fundraising encouraged me to take it on as a career... I trust her opinion in all aspects of the industry.”
— Sam Walker, Senior Development Manager

​Who I Work With

  • Nonprofit organizations that need strategic support, hands-on help, or expert training
  • Higher education & academic leaders navigating advancement, alumni, and donor politics
  • Faith-based organizations and progressive spiritual communities whose missions center justice, inclusion, and compassion
  • Small shops and solo fundraisers looking to grow without reinventing the wheel

​Just need tools, templates, or training?

Check out the Real Deal Fundraising Store for plug-and-play fundraising templates, email swipe files, video and phone scripts, strategy workbooks, and more. If you are interested in my on-demand online courses, click here.
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You can also subscribe here for weekly fundraising tips, inspiration, and updates on new tools.

Let’s Talk

I currently have space for a limited number of new clients, and I’d love to hear what you're working on. I offer a free 20-minute discovery call for potential new clients. Use the form below to introduce yourself and tell me what you're working on—I’ll follow up with a scheduling link.

​Prefer email? Reach me directly at [email protected]
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What Folks are Saying

About Jessica Cloud, CFRE

Want to hear from others I’ve worked with?
Click here to read testimonials
To read my entire bio and view my client list and publications, click here.

What Folks Are Saying

 Jessica has been a wonderful colleague and mentor over the years.  In the beginning of my annual giving career, I found her expertise, experience and willingness to help, invaluable.  Her advice and custom phonathon spreadsheets had a direct impact on our phonathon’s success and my ultimate promotion.  As I progress in my career, I continue to value her insight and professionalism." 

​- Ross Imbler, Director of Annual Giving, Lewis and Clark Law School
 Ross Imbler

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