Welcome to Real Deal Fundraising 
If you're here, you're probably trying to raise more money, do your job well, and still have a life. I see you and I'm here to help.

I’m Jessica Cloud, CFRE, and I created Real Deal Fundraising to be a space grounded in experience, built for action, and focused on results. Whether you’re just starting out or decades in, you’ll find resources here that respect your time and help you move the needle.

Here’s what’s new and exciting:
  • I just launched The Smart Start Fundraising System – a practical, step-by-step course designed to give you a rock-solid foundation in fundraising. It’s perfect for those wearing all the hats or building a program from scratch.
  • Check out the Real Deal Fundraising Store for plug-and-play templates, guides, and tools that actually make your job easier. Everything’s created with real-world fundraisers in mind—customizable and ready to use.
  • Subscribe to the blog and you’ll get my weekly newsletter packed with tips, strategy, and straight talk about what’s working in fundraising right now. No spam. Just value.
  • And if you want quick, daily hits of insight (plus a few laughs), follow me on TikTok and YouTube. I post regular videos with actionable advice and encouragement to keep you going.
You’re doing meaningful work. Let’s make it easier, more effective, and maybe even a little more fun.

Glad you’re here.
— Jessica Cloud, CFRE
Real Fundraising. Real Tools. Real Results.