Real Deal Fundraising
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ABOUT

About Jessica Cloud, CFRE

Jessica Cloud, CFRE, is a fundraising consultant and trainer who delivers results. With a career defined by bold growth and real outcomes, Jessica specializes in helping nonprofit teams raise more money, strengthen donor relationships, and grow into confident, capable fundraisers.

Her track record speaks for itself. At Starr King School for the Ministry, she led a 10-year increase in giving that more than doubled overall fundraising totals (up 134%) and boosted unrestricted giving by over 140%. Earlier in her career at The University of Southern Mississippi Foundation, she increased total dollars raised by more than 300% in a single year. Over three years, she grew the first-time donor base by 285% and tripled the number of annual donors – from about 3,000 to over 8,000. She also launched USM’s first faculty-staff giving campaign, raising employee participation from 10% to 32% in just three months.

As the founder of Real Deal Fundraising, Jessica brings a practical, high-energy approach to her consulting and training. She’s known for helping advancement teams cut through the noise, get organized, and take focused action that leads to better outcomes. She shows up with candor, clarity, and a deep understanding of what it takes to thrive in this work.
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Jessica holds a master’s degree in English Literature and is a Certified Fund Raising Executive (CFRE). She’s a sought-after speaker and trainer whose sessions blend hard-won lessons with humor and encouragement – leaving her audiences both inspired and equipped to take their next step. When she’s not working with fundraisers, she’s writing poetry, watching documentaries, or traveling with her husband and two kids.
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Clients

  • ​University of Alabama Annual Giving and National Alumni Association
  • Samford University
  • Child and Family Resource Foundation, Hartsville, SC
  • Byerly Foundation, Hartsville, SC
  • And hundreds of other nonprofit staff and individual fundraisers through my work with organizations like Academic Impressions and Nonprofit Learning Lab

Publications

• Successful Fundraising Calls: A Phonathon Scripting Workshop available at Academic Impressions

What Folks Are Saying

 Jessica has been a wonderful colleague and mentor over the years.  In the beginning of my annual giving career, I found her expertise, experience and willingness to help, invaluable.  Her advice and custom phonathon spreadsheets had a direct impact on our phonathon’s success and my ultimate promotion.  As I progress in my career, I continue to value her insight and professionalism." 

​- Ross Imbler, Director of Annual Giving, Lewis and Clark Law School
 Ross Imbler

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