I was flabbergasted to learn that some non-profits still had fundraisers working with desktop computers in 2020. I learned this because some folks were still being made to come into an office for far too long into the pandemic because they didn’t have the technological resources to work remotely. Probably most offices are on top of this by now, but please make sure your folks have what they need to complete their mission from anywhere: including equipment, software, and communication services.
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Taking these steps will put you on the path to disaster-proofing your office. This level of preparedness means that you are ready to continue your mission regardless of what challenges come your way. You owe it to yourself, your employees, and your constituents to take whatever steps you can.

What plans have you made (or has your office made) to be prepared for likely disasters? Are there some tips I'm missing? Let me know in the comments!

Cheers, 

As non-profit pros and fundraisers, we spend a ton of time conceiving and drafting our annual plans. We toil over previous year's results and meticulously project next year's returns. We carefully craft case statements and conduct bench-marking studies. We calculate budgetary needs and return on investment data. Then we present it to our managers and get approval. 

Then what?

It may live in a drawer or worse yet, as a file on our computers, in a lonely folder labeled strategic planning that may not get opened again until it's time to do it again next year. Inevitably, the winds of expediency, crisis, and change cause us to deviate from our plans and we arrive at the end of the year wondering what could have been. 

A calendar. 

Yep, the big secret is a calendar. Not just any calendar though. It's a calendar with a specific purpose and method built around it that will keep you, your team, and most importantly your plans on track. Best of all, this method embraces change and allows you to MINDFULLY shift gears when necessary. Let me explain some of the basic components of the "Responsibility Calendar" as I call it. 

The Responsibility Calendar is not arranged by day or even week. It is organized as a simple list of things that need to happen (from your strategic plan) each month of your fiscal year. That's it! If your fiscal year begins in July, write a header for July and then list bullet points for each task that needs to be accomplished that month. Repeat for each month in the fiscal year.

Once you have the list of tasks organized by month, you need to assign a position to hold responsibility for each task. You want this to be the title of the position responsible, not the name of the person. This prevents having to update the calendar each time you have any staff turnover. 

The person with primary responsibility for each task will be the project lead on that task. Then you should assign another position the secondary responsibility for that task. The secondary can be any or all of these things: 1) the support person on the project, 2) the backup person who cross-trains to learn this task in case of emergency or sudden staff turnover, or 3) the staff person who partners on this task but isn't the lead. Think of the primary as "Batman" and the secondary as "Robin" or primary as "Lucy" and the secondary as "Ethel". 

It's crucial you assign responsibilities so everyone is clear what they need to be working on and who will be held accountable if the task is not completed. The secondary is essential for cross-training and having someone ready to step in if the need arises. 

Once you have your responsibility calendar, it needs to guide your monthly meetings with your fundraising team. You should follow a three step process for using the calendar in meetings: 

1. LOOK BACK: Let's say it's November. Look at the list of tasks for October. Are all of them completed? Were they on time? Is anything delayed or pending? Why? How do we catch up if we are behind? Hold those with primary responsibility for tasks accountable by looking back. 
2. LOOK AROUND: What is on the list for November? Are things moving? Will we be on time? What support do those with responsibilities need in order to execute the tasks assigned? 
3. LOOK AHEAD: In our scenario, December is coming up fast and there are holidays in late November. What do you need to be doing now to prepare for a successful December? What tasks on the list for December require lead time work in November? Prepare a month ahead. 

This practice will revolutionize your operations. To go even further, on your quarterly meetings, review the entire plan and see how you are tracking towards your projections. It's totally worth it.

And in these meetings, if you cannot handle the workload of a particular task or you don't have the resources to get the item done, you can mindfully decide to remove it from the calendar and table it for next year. No more wondering why you didn't get to a particular project at the end of the year!

How do you make your strategic plans come alive? What's your best advice for staying on track with plan execution? Let me know in the comments. Happy planning!

Cheers, 

So, last week, I took a little unexpected vacation from this blog. I’ve been posting weekly without fail since the pandemic began (and producing my weekly e-newsletter consistently) and last week we had some shifts in our household that needed my attention more. Thanks for your patience as I took a bit of time to recalibrate.

I’m going to be offering a webinar for Community Funded next week on this topic and it is something I’ve long passionately advocated for non-profits to do. All too often, we plan as if the sky is always blue and we will encounter no difficulties in our implementation. SWOT analysis attempts to break us out of this kind of thinking by getting us to at least give a passing thought for weaknesses, obstacles, and threats. However, those rarely get incorporated into the final plan. Every single region of the United States is prone to some type of natural disaster, which are not a matter of if but when, and yet very few non-profits take those into account in their annual or longer-term planning.

The pandemic has caused such huge societal shifts that we can no longer ignore the impact of global and macro-level changes outside of our control. How can we plan for even a year when we don’t know what the next few weeks or months will hold?

Here’s a little preview of the top three things I feel fundraisers should do in their planning during times of uncertainty:

If you have a defeatist mindset, no amount of planning can help you. If you are so overwhelmed that even the thought of planning and setting a goal terrifies you, there is not much further you can go. Remember: if your mission was important before the pandemic, it is still important. If you had funding needs before the pandemic, you probably have more needs now. Take heart that your loyal donors understand these needs (assuming you are communicating them to donors), and you can surmount the challenges this year will bring.

​Goals and projections are not the same. You can read my post on that here. This year, you need to build projections from the bottom up. What gifts can you count on? From there, what can you reasonably plan to raise through various methods? Build it up from what you know for sure, to what is likely and then to what you might raise through creative (untested) methods. Keep it very conservative. Under-promise and then over-perform.

​Don’t over-plan. This year may have more obstacles and surprises in store. You need to leave some room (both in terms of your time and your budget) to be nimble and take advantage of opportunities to innovate. If you have over-scheduled your year in a desperate attempt to reach unreasonable goals, you will not have any energy or bandwidth to try new things. And what this new environment calls for is smart creativity and innovation.

Do you have your fundraising plan in place for next year? Are you struggling with how to put that plan together? What's your biggest question about planning in this environment? It would help me plan my presentation to know what you're thinking. Let me know in the comments. 

Comments and questions are, as always, welcomed and encouraged!

Cheers,

Jessica Cloud

Video is becoming the undisputed winner of internet communication. The statistics before the pandemic were already attention grabbing:

• In October 2019, it was estimated that 82% of all consumer traffic online will come from online video by 2022.
• 78% of people watch video online every week and 55% of those watch them every day.
• On YouTube, 1.5 Billion users watch a billion hours of video daily and on Facebook 75 million users visit the video platform daily watching an average of 8 billion videos daily.

These statistics were from a wonderfully researched infographic that you can view here.

But since the global pandemic started, internet usage, and particularly consumption of online video content, has skyrocketed and the statistics are downright dramatic:

• According to Nielson, staying home can lead to an almost 60% increase in the amount of content people watch.
• 53% of Americans watching more shows and films on streaming services (Netflix, Hulu, etc.).
• 80% watching more video-based content (broadcast TV, online videos, etc.).

Given this reality, how can non-profit fundraisers use this medium to raise as much money for our institutions as possible during this age of social distancing? I’ve been producing fundraising videos (and watching the market for innovative videos) for a long time now, and here’s what I’ve learned:

There are 3 primary video styles you can consider: emotional, informative, and fun.

Emotional: Tell someone's story. In fact, tell the mission of your organization through one person's story. In higher education, usually this would be students or faculty. This helps your prospect make the connection between your mission and how one person's life was changed.

Informative: If you want to launch something that you've never launched before, perhaps a giving day, and your constituency doesn't know much about what that is and how that works, do a short informative video. Your video can communicate the information that they need in a way that they're more likely to absorb. They are much more likely to be truly informed versus if you just put up a text or a graphics post about that on social media.
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Fun: Part of what makes annual giving unique is our mission to engage constituents at all levels in many ways. Our mission is to convey a sense of joy and fun and excitement around giving that gets people engaged in a whole new way. Here are some of my favorite fun fundraising videos.

Some of your videos may need to be professionally produced. But videos that are candid and fun and done on a phone or webcam can be equally effective in the right context.

Very loose guideline: the longer your video is, the more likely it is that you're going to require professional help producing it. If your video is going to include interviews and B-roll and complex storytelling, you might benefit from having a professional work on that with you. However, if your goal is to get information out or to get people excited about something, you can do some fun short videos on your phone or even through Zoom.
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It is wise to investigate best practices for making quality “homemade” videos though. Here’s a great post that can guide you there from Get Fully Funded. 

Once you’ve invested the resources into making a video, do everything you can to make sure it gets seen by the right people. I interviewed a good friend and video consultant Ndlela Nkobi about this topic a while back and his suggestions are spot-on.
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How do you plan to utilize video in your fundraising this year? What ways have you used it with success in the past? Let me know in the comments!

Cheers,

It's a simple question but surprisingly difficult to answer. Of course, we are in the 21st century, so in a way we all work for 21st century institutions. And I'm not talking about when your organization was founded either. What I mean is . . . does the organization you work for operate with a mindset that is rooted in 21st century ideas and ideals or does it hold more in common with the 20th century?

We are twenty years into this century. That's a fifth of the way to the 22nd century. And everyone knows some big shifts have occurred. However, major institutions are inherently resistant to change. What I'm seeing is that the pandemic is exposing the ways in which many organizations are hopelessly mired in a 20th century mindset and more importantly, 20th century ideas about leadership. 

The good news is that once we can clearly see what's wrong, it throws light on the path forward to adapt and make things right. 

Now, what exactly do I mean when I talk about these two mindsets? Here's a chart I compiled from a variety of sources that shows how our old ways can hold us back and the strategies that many (usually smaller) organizations are already employing as a means of survival and adaptation to this crisis. 

Do any of these look familiar? Which column seems to align more with how decisions are made at your organization? 

I feel grateful and lucky to work for an organization that has more alignment with the 21st century than the 20th. We have long embraced remote-work and distance learning and our leadership is much less hierarchical than other higher education institutions I've worked for. People are happier with work and happier in general when they have work-life integration and don't experience micro-managing and command and control leadership styles. 

Basically, when leadership embraces a 20th century mindset, when faced with a crisis, that organization will likely double-down on scarcity mindset (laying off people preemptively), micro-management/measuring activity (meet your metrics), and command/control. But, what this moment needs is the adaptability and humility to try a new path. Focus on cultivating two-way communication on all levels, coaching employees to be productive in our new reality, adjusting goals to be reasonable, trusting our employees and supporting them, and finding ways to collaboratively partner with others. 

Some higher education institutions are in big-time denial right now. I sincerely hope that the virus will subside and allow for more "normal" university operations this fall. But, given how the data is moving every day, I highly doubt it. Instead of anticipating failure or dreaming of miraculous changes in circumstances, could we instead work on adapting our models to this new reality? Those institutions that do will have an advantage going forward, both in terms of recruiting students and recruiting and keeping employees. Moving people and organizations through challenging times of change is true leadership, 21st century leadership.

In what ways do you see these mindsets manifesting in your organization? Do you feel like those ideas are serving your institution well in this environment? Tell me more in the comments!

Cheers,

PS - If you liked this post, you might also like these: 

• How to Keep Donors Connected in a Crisis: Near, Dear, and Clear
• Countering White Supremacy Culture in Fundraising: 3 Concrete Actions to Take
• ​​Be the Change: Anti-Racist Resources
• Wisdom for the Pandemic: 8 Timeless Fundraising Lessons from "Asking" by Jerry Panas
• Tips for Managing Your Remote Fundraising Team So You Come Out of COVID-19 Stronger ​​

​PPS - I hope you’ll continue the conversation by subscribing to Real Deal Fundraising. When you subscribe, you’ll get my FUNdraising Friday emails, which includes the best articles on fundraising, productivity and cool stuff every week. The whole thing is weekly curated awesomeness as well as freebies like webinars, instructional videos, and whatever else I can put together to be helpful to you!

I can’t remember where I heard it, but it’s a great aphorism. Be relentless about the goal, but flexible about the methods.

Another way to say it is: Be relentless about the what and the why. Be flexible about the how.

We walk around with these axioms in fundraising. Consider: “Always call to get the visit.” And “Always ask for money in person.”  

Well, we’ve been presented with an opportunity to question these methods and how we do fundraising.
I did a webinar recently about Frontline Fundraising in a Virtual Environment and I shook things up by confessing that I *gasp* didn’t often call to get visits. Folks were very interested in this maverick idea. It’s not really that maverick. It’s efficient. I send individual, personalized emails to the donors I would like to meet with and let those responses come in for 24-48 hours or until I have a full schedule.

Of course, those emails are NOT graphics heavy, HTML promotional emails sent in bulk. They are personal notes from me to a specific donor. And if I have some donors who I need to meet with and I know that I don’t have an email for them or that they don’t check email often, I will call them. But, mostly my schedule fills right up without having to drudge through calling a list. I can put my energy and effort into fostering great conversations when I meet with them rather than on getting the visit.

And of course, the meaning of the word “visit” has changed drastically in just a few months. So many metrics systems for fundraisers see an in-person visit as the gold standard. Of course, that’s true that in person interactions cement relationships in a special way. But, if we believe that other communication methods don’t have the power to significantly move relationships forward in a meaningful way, we are fooling ourselves. Furthermore, we hamstring our own efforts in this new reality.

Even though many states are “re-opening”, the virus is still a real threat, especially to those over age 55. That’s an age group that comprises a mighty portion of our non-profit donors. In-person visits and events will not be a viable, “normal” option for a long time. A commitment to metric systems that reward in-person visits only will cause fundraisers to be frustrated and leave and campaigns to fail.

Zoom and other video-conference technologies is only a sliver less effective as an in-person visit. And nearly everyone is open to trying out this new way of connecting right now out of necessity. But, let’s be clear: phone calls are also meaningful too. Personalized video and virtual events are fast becoming highly useful tools in the connection toolkit too.

Anything that moves the relationship forward connecting the donor to mission is the goal. The goal is connection. Be relentless about the goal. The medium is the how. Be flexible about that how.

Generally speaking, fundraising is not considered a creative profession. I disagree. In fact, I feel maintaining a creative approach to methods is essential as we face new challenges in any profession. We must remain perpetually curious as to what works.

Let me know what you think in the comments. And subscribe to my FUNdraising Friday newsletter to keep the conversation going.

PS - If you liked this post, you might also like these: 

• How to Keep Donors Connected in a Crisis: Near, Dear, and Clear
• Countering White Supremacy Culture in Fundraising: 3 Concrete Actions to Take
• ​​Be the Change: Anti-Racist Resources
• Wisdom for the Pandemic: 8 Timeless Fundraising Lessons from "Asking" by Jerry Panas
• Tips for Managing Your Remote Fundraising Team So You Come Out of COVID-19 Stronger ​

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PPS - I hope you’ll continue the conversation by subscribing to Real Deal Fundraising. When you subscribe, you’ll get my FUNdraising Friday emails, which includes the best articles on fundraising, productivity and cool stuff every week. The whole thing is weekly curated awesomeness as well as freebies like webinars, instructional videos, and whatever else I can put together to be helpful to you!

Once we have acknowledged that white supremacy culture permeates all aspects of society, even in well-meaning and/or liberal institutions, we are left wondering what actions we can take to practically and meaningfully to combat this?

Note: White supremacy culture is not limited to extremists like white nationalists. White supremacy culture is the foundational assumption in our country that white culture is the default and white culture is neutral, correct, and without bias.
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Here are three specific and concrete ways that fundraisers can take action to counter white supremacy culture in their work: 

Some donors will make attempts to exert unwelcome or even unethical levels of control at an organization. (See Season 1, Episode 10 of Dear White People on Netflix for an excellent example.) Non-profits must have strong value and mission statements which are supported by clear and coherent gift acceptance policies. If a donor attempts to sway the organization away from its mission and values, the policies must clearly lay out the conditions and process of refusing or returning the gift. Furthermore, naming policies for buildings, funds, and programs should articulate that the institution reserves the right to remove the donor’s name should that donor end up engaged in hate-based controversy or illegal activity.
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But, if your organization does not already have board-endorsed policies that assist in countering white supremacy culture, you’ll have a difficult time getting those policies approved if you don’t have people of color on your board. Which brings me to my second point . . .

Ask questions about the board nomination process. Repeatedly discuss board diversity in staff meetings. If you can nominate potential board members (and you should be allowed to participate in this process), nominate people of color. While you are at it, nominate queer people, women, and other representatives of other marginalized groups for board service. Always ask, who is not at the table? Encourage leadership and current board members to ask that same question. Asking it once is not enough. We must make it a conscious, constant practice.

Bring up the topic of divestment in your institution. Moving endowments out of funds that invest in private prisons is a good start. Look into ESG (Environmental, Social and Good Governance funds) and recommend that your organization move the entire endowment into responsible investment plans. This is the right thing to do and will show that your institution lives out its values. It is a concrete and meaningful step to take that will show donors that your organization is more than just a thoughtful press release when it comes to issues of race. This will attract like-minded donors to your cause.
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This is just the tip of the iceberg. But these three steps are a good place to start. What other ways can we, as fundraisers, act and move things in the direction of the beloved community? Let me know in the comments. And subscribe to my FUNdraising Friday newsletter to keep the conversation going.

​Sincerely,

Here we are: Pride Month just started, we are in the middle of a massive reckoning to the hundreds of years of racial injustice and there is still a global pandemic happening. I'm a day late in posting this because I couldn't find my words on my predetermined timeline. 

The words in the graphic "Hope will never be silent." were spoken by Harvey Milk, LGBT activist and this sign is in the Castro district of San Francisco. I remind myself that those who speak have hope for a better world and if you also share that hope, you must speak. Most of my readers got into non-profit to make the world we live in a better, more just place. We must make that work real in our jobs and outside it.

I wondered all week what to do. So, I listened to people of color and kept learning. I read and watched and researched. Has it been emotionally exhausting? Yes. But not nearly as emotionally exhausting as what black people in the United States live with every day and what they have dealt with for centuries.

So, the only way I felt I could effectively use my platforms was to highlight resources for those who want to speak up, to do something, to help but who are new(ish) to this work. Before you can effectively do any of those things, you must pause and learn. Here are some resources that can help you change what you can control first: yourself.

This list should not be interpreted and is not intended to be exhaustive in any sense of the word. I am only putting out there things that I have found helpful to me so far in my journey of learning. I have so many other things to read, grapple with, and absorb. I am white and was raised Mobile, Alabama. And even though from an early age, I always felt disgusted with racism and knew it was wrong, I still didn't know what I didn't know. I earned an undergraduate degree in American Studies, taking courses in American history and Sociology of Race and STILL never managed to learn about Juneteenth or the destruction of Black Wall Street until recently. The point is that this list is merely a starting point, for me and anyone reading it.

One thing I've been seeing online is folks asking questions about what certain terms mean and certain acronyms. That's fantastic that you want to learn. But, please don't ask people of color to explain these things to you. Google them.
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Here's a helpful guide to look over to get you started from Lewis and Clark University: ABC’s of Social Justice A Glossary of Working Language for Socially Conscious Conversation* 

Scaffolded Anti-Racist Resources: Helpfully divides resources by level of awareness in anti-racist work 

If you're busy right now (and who isn't), it can be helpful to watch or listen to anti-racist resources. I watch Netflix and other streaming services (usually documentaries) during my meals. Here are some wonderful, eye-opening resources you watch: 

• ​9 movies and shows that explain how America’s justice system got this way
• Full Version of 13th Available on Youtube Even if you don't have Netflix you can watch 13th ​ now on Youtube for free. This documentary is essential to understanding how we got to this point. 
• If you have Netflix, I'm going to put a special line here encouraging everyone to devote the time to watching (in this order) 13th,  followed by Filthy Rich (about Jeffrey Epstein), and then When They See Us. If you aren't angry after seeing how different our justice system is for the rich and white, I'm not sure of another way to explain it.
• The Story of Fascism from Rick Steves (1 hour) Yep, I went there. Everyone should be fully aware of how fascist regimes develop and how fascism ideology is entangled with white supremacy.
• Systemic Racism Explained (Less than 5 minutes)
• How Southern socialites rewrote Civil War history (7 mins)
• The massacre of Tulsa's "Black Wall Street" (10 mins)
• This timeline shows confederate monuments are about racial conflict (3 mins)
  

A great problem to have: so many folks are interested in learning about anti-racism that books are selling out. Think about audiobooks as an alternative. Currently, I am listening to an audiobook version of ​So You Want to Talk About Race by Ijeoma Oluo through a free service my public library provides Hoopla Digital. Check and see if your local library subscribes to similar audiobook and e-book app services. 

In the mean time here are a few articles to keep you busy:

• ​Yes! Magazine: My White Friend Asked Me on Facebook to Explain White Privilege. I Decided to Be Honest by Lori Lakin Hutcherson
• ​​Red Summer of 1919: How Black WWI Vets Fought Back Against Racist Mobs
• The Color of Money: Home Mortgage Lending Practices Discriminate Against Blacks (1988): Pulitizer Prize winning article by Bill Dedman for the Atlanta Journal Constitution
• ​The History of Juneteenth 

As a white woman, I realize that one of the most important things I can do to change the future is to address race issues with my white children. Here are some resources for starting those conversations:

• CNN and 'Sesame Street' to host a town hall addressing racism The Sesame Street town hall about coronavirus was a wonderful way to let me children's anxieties and question surface so we could talk about them. I have no doubt that this Sesame Street town hall will be similarly helpful. It airs tomorrow but you'll be able to access the video later too.
• New York Times: These Books Can Help You Explain Racism and Protest to Your Kids: by Jessica Grose
• 75 Books about Extraordinary Black Mighty Girls and Women
• 30 books to help you talk to your kids about racism 

8 Can't Wait - This organization is advocating for 8 practical changes mayors can make at the level of local police departments to reduce police violence. Find your community on this website to see what their policies are in this area currently. My community wasn't listed, so I sent the website and recommendations to my mayor and urged him to take a look and report our policies to this website.

Innocence Project - "The Innocence Project, founded in 1992 by Peter Neufeld and Barry Scheck at Cardozo School of Law, exonerates the wrongly convicted through DNA testing and reforms the criminal justice system to prevent future injustice." Sign up to be an advocate and if you can, make a gift to support their important work.

We all know it, but science also proves that Zoom meetings drain your energy. I recommend at least one day per week without any meetings (for productivity) but also recommend that fundraisers do a “week on” and “week off” cycle for donor meetings. Use the “off” weeks to get visits for the upcoming “on” weeks, conduct follow-up on previous meetings, and rest and rejuvenate yourself.

If we are already in the burnout funk, how can we begin to climb out? And as someone who has battled depression and anxiety, I know you don’t want to hear about diet and exercise and meditation and yoga. Those things are fantastic and good advice and I’m an “on record” advocate for them, but you don’t want to do those things when you’re depressed. Like any good chicken/egg argument, how do we start to feel better so we feel well enough to do the things we know will make us feel better?

PS - If you liked this post, you might also like these: 

• 23 Effective and Enjoyable Work-From-Home Hacks (And a few sanity savers if you are suddenly homeschooling kids)
• Self-Care: The Most Important Thing We All Should Be Doing Right Now (How to Build Your Self-Care Practice)
• ​Remote Productivity: How to Get Things Done While Working from Home
• Tips for Managing Your Remote Fundraising Team So You Come Out of COVID-19 Stronger
• 21 Ways to Alleviate Imposter Syndrome

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PPS - I hope you’ll continue the conversation by subscribing to Real Deal Fundraising. When you subscribe, you’ll get my FUNdraising Friday emails, which includes the best articles on fundraising, productivity and cool stuff every week. The whole thing is weekly curated awesomeness as well as freebies like webinars, instructional videos, and whatever else I can put together to be helpful to you!

I’m a huge advocate for self-care, especially when you work-from-home. A Zen proverb says, “You should sit in meditation for 20 minutes a day. Unless you are very busy, then sit in meditation for an hour.” It’s true that you are more productive when you care for yourself well and do the things you know you should do to be your best self. I define discipline as keeping your promises to yourself. One of the benefits of working from your house is that if you need a meditation break or a yoga break or an exercise break, there’s no one to see you doing it. My office doubles as a home yoga studio and meditation space. Prioritize self-care and it will make you more productive.

PS - If you liked this post, you might also like these: 

• 23 Effective and Enjoyable Work-From-Home Hacks (And a few sanity savers if you are suddenly homeschooling kids)
• Self-Care: The Most Important Thing We All Should Be Doing Right Now (How to Build Your Self-Care Practice)
• Curated List of Resources on Coronavirus and Fundraising
• ​All Aboard! The 3 Essential Elements Your On-Boarding Process is Probably Missing
• Tips for Managing Your Remote Fundraising Team So You Come Out of COVID-19 Stronger

PPS - I hope you’ll continue the conversation by subscribing to Real Deal Fundraising. When you subscribe, you’ll get my FUNdraising Friday emails, which includes the best articles on fundraising, productivity and cool stuff every week. The whole thing is weekly curated awesomeness as well as freebies like webinars, instructional videos, and whatever else I can put together to be helpful to you!