Real Deal Fundraising
  • Home
  • Blog
  • Subscribe
  • Products
  • About
    • Services
    • Consulting
    • Connect
    • Testimonials

How to Spot and Stop Fundraising Burnout Before It Leads to Turnover

9/3/2024

 
Picture

Who’s Afraid of Burnout & Turnover? You Should Be.

I couldn’t stop crying. A holiday party hosted by a colleague was starting in about an hour. I’d love to say that I hadn’t felt like this before, but I had. But, this time, it wasn’t postpartum depression or difficulty dealing with isolation during COVID. This time, I knew I had careened directly into a wall called burnout.
​
My introvert husband volunteered to go alone in my stead. I was so grateful. He would say I had a headache, which after all the tears was true. I retreated to my bed. I was so embarrassed that I could not pull myself together, especially since my expertise was relationships.  

I had sold a house, bought a house in a new town, began going into an actual office again after being a remote employee for 8 years, hired an entire team, and was juggling what seemed like 18,000 competing demands of fundraising for an institution that needed much more than they had in the donor pipeline. I had no friends outside of work in my new town and I had high blood pressure (literally). Even after many months, my house still looked like a storage unit and we lived in the rabbit trails between stacks of boxes that I had neither the time nor energy to unpack.

At the time, did I think that something needed to change about my new life? No, I blamed myself for not adjusting well, for not keeping up, for what I perceived as the gap between my public performance and my real life.

I’m now back to my previous remote fundraising position, mixing travel with Zoom meetings. And my energy and zeal for work has made a dramatic comeback. I have a broader network locally than I did before, with time to take walks with a friend most mornings, teach poetry and dance, write this blog and make TikTok videos, and go to yoga classes. My house is a comfortable place to be most days. And I’m raising more money than ever!
​
Burnout is more than a buzzword. It is a genuine crisis, not just for the individuals experiencing it, but for the organizations that depend on their energy, creativity, and dedication. And when burnout leads to turnover, it’s more than just a human resource issue; it’s a threat to your nonprofit's ability to build lasting relationships with donors and, ultimately, to its financial sustainability.

The Elephant in the RooM

Burnout is that creeping exhaustion that makes you dread the next meeting, the next phone call, the next donor visit. According to a report by the Center for Effective Philanthropy, 69% of nonprofit leaders are worried about burnout among their staff. And why wouldn’t they be? Nonprofit work environments are often high-stress, resource-strapped, and emotionally taxing – conditions ripe for burnout.
​
What’s alarming is that this isn’t just a leadership problem. Across the board, from entry-level staff to executive directors, burnout is taking its toll. A survey by Nonprofit Hive found that 77% of respondents reported feeling completely burned out, with 20% admitting they were "crispy" – right on the edge of burnout. This isn’t just a bad day at the office; it’s a systemic issue that’s been brewing for years.

More Than Just a VacancY

Burnout doesn’t just lead to unhappy employees; it leads to turnover. And in fundraising, turnover is more than just a logistical headache – it’s a financial disaster waiting to happen. When your fundraiser leaves, they don’t just take their expertise with them; their leaving disrupts and derails the relationships they’ve spent months or even years cultivating.

Consider this: A Council for the Advancement and Support of Education study on principal gifts at colleges and universities found that more than half of $1 million+ donors had relationships with the institution lasting between 11 and 40 years. On average, it takes nearly 20 months from the initial conversation to the moment a principal gift is booked. Now, imagine the damage that occurs when a key fundraiser – who’s only been around for 16-18 months – leaves before they can seal the deal. The impact on your bottom line is clear, but the real loss is the relationship that never had the chance to fully develop.
​
A 2022 analysis by Ruffalo Noel Levitz of over 3,000 major givers further underscores this point. Before making their first $25,000 gift, donors typically spent an average of 11.9 years as supporters, made 13.8 gifts, and had been giving for over 7 years. These numbers tell us one thing: major gifts and especially principal gifts don’t happen overnight. They’re the result of long-term relationships built on trust, mutual respect, and consistency.

Old Leadership Models Aren’t WorkinG

In far too many organizations, the response to turnover is to double down on goals, increase oversight, lean on metrics, and push employees even harder. In my opinion, this is the death knell of the 20th-century leadership model – a model built on command and control, where employees are expected to follow orders and meet targets, no matter the cost to their well-being.
​
But here’s the thing: That approach doesn’t work anymore. In fact, it’s going to bite these organizations hard. High turnover rates disrupt the donor pipeline, making it nearly impossible to cultivate the kind of long-term relationships necessary for securing major and principal gifts. When fundraisers are constantly churning through roles, your organization is left in a perpetual state of starting over – losing momentum, missing opportunities, and ultimately, falling short of its mission.

The Need for Trust, Flexibility, and AutonomY

It’s time for a change. The 21st-century workplace must be built on a foundation of trust, flexibility, and autonomy. This isn’t just the humane thing to do; it’s the smart thing to do for the health and viability of your fundraising efforts. Treat your fundraisers like the professionals they are. Give them the autonomy to manage their work, the flexibility to find balance, and the trust to build relationships with donors in a way that’s authentic and sustainable.
​
When you create a workplace that supports people as people, you don’t just prevent burnout; you enhance your organization’s ability to thrive. Long-term relationships with donors are the bedrock of sustainable fundraising. By fostering a supportive, empowering work environment, you’re investing in those relationships – and in the future of your nonprofit.

Moving ForwarD

So, how do we move forward? Here are a few strategies to consider:
  1. Prioritize Work-Life Balance: Encourage self-care and provide resources to support mental health. Make sure your team feels empowered to take time off when they need it.
  2. Set Realistic Goals: Be mindful of the pressure you’re placing on your fundraisers. Set goals that are challenging but achievable, and recognize when they’ve been met.
  3. Invest in Professional Development: Support your fundraisers in their career growth. Offer training, mentorship, and opportunities for advancement within your organization.
  4. Foster a Culture of Trust: Move away from micromanagement. Trust your team to do their jobs well, and give them the autonomy to make decisions.
  5. Build Community: Create opportunities for your team to connect with each other and with leadership. This could be through regular check-ins, team-building activities, or open forums for discussion.
Burnout and high turnover aren’t just HR issues – they’re existential threats to the future of your nonprofit. But you aren’t powerless. By adopting a leadership model that prioritizes trust, flexibility, and autonomy, you can create a work environment where fundraisers thrive, long-term donor relationships are nurtured, and your organization’s financial sustainability is secured.

It’s time to leave behind the outdated command-and-control leadership model and embrace a new approach that recognizes the value of your people and the critical role they play in your mission. Let’s build a future where nonprofits aren’t just surviving but thriving – where fundraisers are supported, donors are engaged, and our communities are better off because of it.

QUESTIONS FOR YOU? Have you experienced burnout? Does your organization have high turnover? If so, why do you think that is? What else do you think can be done to keep good people in the fundraising and nonprofit sector (in a healthy way)? Let me know in the comments! 
​
[Updated for 2025]
 
Cheers!​
Picture
P.S. If you’re feeling the weight of constant fundraising pressure and the creeping burnout that comes with it, you’re not alone—and you don’t have to muscle through it alone either. Join me for Building Fundraising Confidence, a free live webinar on 5/28. It's designed to help you rediscover your voice, sharpen your message, and build a plan that actually works. It’s practical, supportive, and CFRE approved. Register now here!

PPS - I hope you’ll continue the conversation by subscribing to Real Deal Fundraising. When you subscribe, you’ll get my monthly newsletter email, which includes the best articles on fundraising, productivity and cool stuff every week. The whole thing is curated awesomeness as well as freebies like webinars, instructional videos, and whatever else I can put together to be helpful to you!
Subscribe
If you liked this post, you may also like these:
  • How to Climb Out of Burnout
  • Impostor Syndrome
  • Building your Self Care Practice
  • Do You Work for a 21st Century Institution?
  • Why Nonprofits Shouldn't Sleep on IRA Rollovers

The Main Thing . . . My Fundraising Mantra

5/2/2017

 
This sign hung in my various offices for over a decade.
Picture
I guess you could consider this a motivational poster of sorts, but I think it was actually a very early meme. These two sentences have become my fundraising mantra. Something I repeat to keep myself focused and to cope when things get rough.

Because I’m both a nerd and a yogi, I looked up “mantra” in the Oxford English Dictionary. The term “mantra” comes from Sanskrit and the root words mean basically: "thought support" or device to support thought and action. This is exactly what this simple sign has been for me throughout my career. Even the repetitive rhythm of it helps in its function as thought support.

The main thing is to keep the main thing the main thing. Raising money is the main thing.

Let me tell you the story of this mantra:

To give credit where it is due, the original sign was created for me by Mark Nelson, who was the Treasurer for the Libertarian National Committee (the Libertarian Party) in 2004-2005. So, he was a board officer for the organization I was working for at the time.

I was the only full-time fundraiser for the national organization and I was only 23 years old.

Their theory was to hire smart young people who would be “cheaper” salary-wise for the DC area. The exchange was that I would get a ton of valuable training and experience and they would get energetic labor.

However, I was overwhelmed and I think Mark sensed it. I was managing a conversion from an antiquated custom donor database to Raiser’s Edge. I was producing a monthly newsletter for our recurring donors. I was helping to plan the national convention and scouting locations for the next convention. I was recruiting and training paid callers to renew memberships via phone and managing our intern program. With the help of a consultant, I was managing monthly direct mail campaigns and planning fundraising events. Then, because the LP was a political organization, staff frequently got pulled into controversies and political discussions. 

I’m tired and anxious just typing about everything I was called to do.

As treasurer of course, Mark had a keen interest in keeping me motivated. On a trip to our DC office, he walked in and taped the sign to the wall above my computer monitor and explained what it meant.

The “main thing” meme helped me to prioritize my work and keep my head on straight. It also reminded me that the officers of the organization supported me in my main role.

My job as a fundraiser is revenue generation. Everything else must fade in comparison.

When I left the LP, I took this simple sheet of copy paper with me and posted it in my new office at the University of South Carolina. This concept continued to keep me focused as I was hiring 110 student callers per semester to raise $1.47 million via phone annually.

When I took a job as behind-the-scenes project manager with RuffaloCODY (now Ruffalo Noel Levitz), I would see the sign and feel sad. I knew then that I missed frontline fundraising. I missed chasing down a dollar goal. It helped me navigate my career back to raising money.

At some point in changing offices, the original paper got ragged and I disposed of it. But, when I was at Southern Miss and we tripled our annual fund income in one year, I recreated the poster for some of our gift processors who were overwhelmed and wanted a reminder of how their work connected to the big picture. It became a bit of an office-wide mantra.

Now that I’m back at a small shop, I think of this mantra often. I try hard to “stay in my lane” and keep the focus on fundraising. There is much to do, the need is great, and it is easy to feel like you are never doing quite enough.

But, the main thing . . . is to keep . . . the main thing . . . the main thing.

And, raising money . . . is the main thing.

At any organization, you will be asked to do many mundane things (I collectively call them TPS reports). These include: expense reports, submission forms, demographic changes in database, meetings, etc. Do these things, but strive to automate those tasks as much as you can so that they don’t distract you from the main thing: raising money.

At some organizations, especially those that are not organizationally mature, fundraisers will get pulled into political discussions and controversies. Continue to come back to mission and how the main thing (fundraising) supports that mission. When people around you go low, you go high. Keeping focused on raising money is the high road.

The main thing is to keep the main thing the main thing. Raising money is the main thing.

What’s your fundraising mantra? How do you keep yourself focused?

Comments and questions are, as always, welcomed and encouraged!

Cheers,

Jessica Cloud

PS – If you liked this post, you might also like these:
  • In praise of being deep in the job chaos
  • Where’s the joy in your fundraising plan?
  • Fundraising is an amazing career choice
  • Applying to be a CFRE
  • The CFRE Exam
 
 PPS - If you found this article helpful, please comment and let me know. Also subscribe to Real Deal Fundraising so you don't miss a post! You'll get my guide to Call Center Games for Free!​​
Subscribe
Picture

8 Essential Skills for Success in Fundraising

3/21/2017

 
Picture
Part of my mission at Real Deal Fundraising is to support young fundraising professionals so that they stay in this industry and grow their careers.

To that end, I’ve been thinking about which skills I would advise a new fundraising professional to cultivate in order to have the best chance of career success. Here’s my list in no particular order
  • INTEGRITY
    • Have integrity and everything that it implies. That means you have high ethical standards and you keep your promises from the large to the small. You arrive to meetings on time and prepared (except in rare emergency cases) and you stay out of all gray ethical areas.
    • This is foundational and I'm not sure you could succeed for very long in fundraising without it. As your relationships with donors evolved, your lack of integrity would be uncovered and they would stop giving through you.
  • SINCERITY
    • You have to care. Really care. Deep down in your bones care. If a donor feels slighted, it should keep you up at night. You must believe in the mission of your institution. If there is a misalignment in that area, donors will sense it.
    • Be genuine. It’s rare these days. Being your authentic self makes you attractive. People want to be around someone who is real.
  • IMPECCABLE MANNERS
    • Being sincerely yourself should not be interpreted as license to really kick back and be completely candid or crass with donors or co-workers. It’s okay to have fun at the office and even pal around a bit with donors, but you must be able to draw clear boundaries. Never give your colleagues or donors anything less than the utmost respect you are capable of.
    • The basics must be there: “Please” “Thank you” and all customs of civility, holding doors for someone behind you, holding the elevator, etc. I'm planning an entire post about etiquette for fundraisers. Coming soon.
  • TENACITY
    • Track everything and document everything. Use data and technology to your advantage to get the gift closed. The famous makeup artist, Bobbi Brown says, “Blend and when you think you’ve blended enough, blend some more.” For fundraisers, “Follow up and when you think you’ve followed up enough, follow up some more.” Make the gift happen.
    • Make your follow up a service to the donor. “I know you’re busy, so if we don’t hear from you, I’ll email/call/remind you in one week. Does that sound reasonable?”
  • RESILIENCY
    • Resiliency is like tenacity with a side of self-care. Think Chumbawamba: You get knocked down, but you get up again. Don’t take anything personally, even though you care deeply. Connect back to the mission of your organization, remember your successes and move on to the next prospective donor.
  • CURIOSITY
    • Be relentlessly curious. Pursue all continuing education options you can and put what you learn into action. Seek out best practices and evaluate them on their effectiveness (not their NBS factor: new, bright and shiny). Use your creativity grounded in the data to be an innovator.
  • WRITING SKILLS
    • Writing for fundraising is hard. Really hard. It is a unique mix of skills that combines impeccable grammar and presentation with crystal clarity and intense emotion with a strong call to action. You must make sure that the message and the mission come across. And you must learn to do this in many formats, from a twitter post to a long form direct mail letter. It’s a tall order. Find good mentors and examples to hone these skills.
  • CONVERSATION SKILLS AND LISTENING
    • Fundraisers must talk about themselves, but not too much. They must talk about their institution, but not too much. They must make it all about the donor, without talking too much. They must listen for relevant details and ask engaging questions. They must talk about subjects (like money and estate planning) that are taboo in our culture. I recommend regular “mock conversation” practice with colleagues to hone these skills.
 
Most of these are abstract skills and really more traits that you can cultivate. All of them can be developed and maintained. Of the eight, I believe “Integrity” is the most important because it is foundational. The rest simply don’t matter without it.

Second most important, in my estimation, is curiosity because it is engine behind your growth in this industry. Even if you have all of the other skills, you won’t keep up with the changes and trends without the drive to continually learn.

To that end, I’ll continue to provide information and resources here on Real Deal Fundraising so the professionally curious can get the ideas they need to succeed as fundraising professionals.

Did I overlook an essential fundraising skill? What would you add to this list?  Comments and questions are, as always, welcomed and encouraged!

Cheers,

Jessica Cloud

PS - If you liked this post, you might also like these: 
  • Applying to be a Certified Fundraising Executive
  • Oh, The Places You Could Go, Resources for Job Seekers in Philanthropy
  • Planning for the Unexpected

PPS - If you found this article helpful, please comment and let me know. Also subscribe to Real Deal Fundraising so you don't miss a post! You'll get my  guide to Call Center Games for Free!​​
Subscribe
Picture

What makes for great rapport building? Plus, a list of rapport building questions

3/14/2017

 
Picture
Connecting with a donor or potential donor is so vital before you ask for a gift. It's like removing many of the roadblocks between you and that "YES!" response you want.

People want to give to people they like. It's not much of a secret. Ultimately, as a fundraiser you are a conduit for the relationship between that donor and the institution (not with you personally) but they must enjoy speaking with you to want to continue a relationship with the institution.

This is an important skill for any fundraiser to develop, from phonathon callers on up to executive directors, deans and development officers.

I have been to MANY call centers where they use the same tired rapport-building questions year after year after year. We cannot let this happen. No one wants to spend their precious time telling a new person why they haven't been back to campus lately just like they did last year.

Bad rapport-building has the opposite effect on the donor than that which we wish to cultivate.

The first rule of building rapport is it must be DIALOG not MONOLOGUE. You must ask questions that will solicit meaningful conversation and back and forth. You (no matter if you are a student caller or the Vice President of Advancement) must not deliver a litany of great-stuff-happening-at-our-institution without stopping for breath.

So, following this rule, we must construct meaningful rapport building questions.

The second rule about rapport building is that these questions get stale. Every year (at least) new rapport builders should be generated and put into rotation.

Here is some guiding criteria for generating these questions. Rapport building questions should:
  • Extract meaningful information (like employment and campus affinities).
  • Make the prospect like the caller/staffer as quickly as possible.
  • Be delivered in a genuine way.
  • Not be able to be answered with “Yes” or “No”.
  • Not merely deliver talking points about the college or university.
  • Provide opportunities for smooth transitions to the first ask.
  • Collect new demographic information about prospects and verify current info (but not in a “canned” or perfunctory way).

What are some examples of strong rapport-building questions?
  • Were you close to any faculty members while you earned your degree?
  • Are working in the same field in which you earned your degree?
  • Did you know that the <> recently <>? Isn't that great?
  • I thought you might like to know that we've had a lot of success in <>. What do think about that?
  • I see that you attended our recent <>. Do you have any feedback for <> about that event that I could pass along?
  • You know, I am not sure about the answer to that question. But I can get back to you if I could get your cell phone number or email. I'll research that and contact you.
  • Why did you make your first gift to <>? What keeps you giving?
  • What are you most passionate about here at <>?
  • I see you are <> as I was/am. That's wonderful to know. Do you know <>?

Does your rapport building need a refresh? Do you have some favorite rapport-building questions that I forgot to mention on my list? Comments and questions are, as always, welcomed and encouraged!

Cheers,
​
Jessica Cloud

PS - If you liked this post, you might also like these:
  • 5 Ideas to Improve Mock Calling
  • Annual Fund versus Annual Giving: What's the difference?
  • The 30 Minute Fundraiser

PPS - If you found this article helpful, please comment and let me know. Also subscribe to Real Deal Fundraising so you don't miss a post! You'll get my guide to Call Center Games for Free!​​
Picture

Motivation Monday: Another reason I love being a fundraiser (Food) #loveyourcareer

10/17/2016

 
Picture
I know it's so superficial and perhaps shallow.

But nonetheless, it's true. One of the reasons that I love being a fundraiser is the FOOD.

It's no secret to anyone in the industry that we fundraisers love to eat. We like to take donors to dinner, to lunch, to have breakfast, to have coffee, or to meet for dessert. We like to do anything that will help us break bread with people because it is such a primal way to build relationships.

It's a core aspect of hospitality to provide food to someone we are grateful for. And it is just a nice perk of the position. Fundraising is tough work and you get told no an awful lot, so getting a yummy meal brings balance to the universe.

And inevitably as a fundraiser, you'll end up involved in event planning. Attending a tasting session for an important event is so much fun.  I hope for each of you that one day you have enough positive career karma to get to sample delicious menus including desserts and wine. It's bliss. Truly. 

Despite the fact that it's a superficial reason to love my career, the food is some small compensation for having to ask people to share their hard-earned funds with our organizations. Bon appetit!
Subscribe

Motivation Monday: Another reason I love being a fundraiser (Strategy)

10/10/2016

 
Picture
When I was a young call center manager, I thought I would end up being a faculty member at a university. That was my career goal. I was totally opposed to making fundraising into a career rather than a job. 

Then, one night I decided to mess with my callers just a bit. I had a cubicle in the corner of the call center. I shouted over the wall at around 8:00 PM that I had moved them ALL into credit card calling pools. Of course, since everyone they were talking with had both given before and given via credit card, they were excited. Sure enough, gifts picked up and in that last hour, the credit card rates were over 70%! 

The secret was that I hadn't done anything at all, except changed their expectations. 

At this point, I realized that I really liked the strategy and psychology in this field. I liked examining results and figuring out where things worked or didn't work and why. As I grew in my career, I loved the organizational challenges thrown at me. You have to have a strategy when you are trying to clean up a building project where naming opportunities might have been double-booked. 

Most of all, monitoring my own mindset is part of the strategy that keeps my mind stimulated. Smile when you dial is one of the most important lessons I ever learned. I never do the same thing day-to-day and there always a new challenge on the horizon, requiring a fresh strategy. 

If you are interested in the other reasons that I love being a fundraiser, check the posts out: 
  • Travel
  • Resiliency
  • Colleagues and donors
  • And I'll be posting more, each Monday. Subscribe by hitting the button below and stay tuned!
Subscribe

Tuesday's Tip: Using a bullet journal for work productivity and work/life balance

10/4/2016

 
Picture
I was a bullet journal skeptic. Lots of smart friends that I respected seemed to be jumping on this bandwagon but it seemed to me to be a way to waste a lot of time color coding with fancy pens. 

So, I asked on Facebook for someone to explain to me what all the hype was about. If you aren't familiar with the concept of a bullet journal, watch this video below. Then you can read about my conversion to bullet journal or bujo (as the bullet journal junkies call it) below the video.
After reading comments from my friends and watching this video and others, I decided to try using a bullet journal as a way to help me organize my work more effectively and to integrate my home life and work life. I've been doing it now for a little under a month and I'm a fan. ​Here are some reasons why I recommend you experiment with this method. 
  • It's flexible enough you can use it for whatever you want. If you don't like to draw or doodle, don't. If you like a daily listing of to-dos, do that. I found after a week that I didn't. I function on a weekly basis. 
  • One strength of the system is everything is in one place. I don't have to hunt around for the grocery list or for the monthly budget, it's all in my journal. I have my work meetings, homeschool lesson plans, my study plan for graduate school comprehensive exam, everything in one little place. 
  • It's a low-key place to express myself. No one else looks at my journal and while I don't have too much time to doodle or do fancy lettering, occasionally I write a quote and draw a mandala or flowers or something. I'm a perfectionist and I like to draw but it has to be low stakes or I'm too tough on myself. 
  • The thing I like MOST about the bullet journal are the weekly habit trackers I use. This is for items I wish I did every single day but often fall through the cracks. You can see one of my early habit trackers above. It helps me to remember those life balance things that get lost in the weekly shuffle and turns taking care of myself into something I get a sense of accomplishment from. 
  • It helped me to loosen up, ironically. I modified the habit tracker to track which subjects we cover daily in our homeschool with my daughter. I'm a type-A, box-checker. In the past, I kept a multi-page detailed monthly lesson plan and I developed anxiety if we deviated from it. None of this was working well for my daughter. Now, the homeschool subject tracker allows her to pick which subjects she wants to do as the week progresses and I get to check off boxes. At the end of the week, I've found we have a good mix nearly all the time. 
  • What I've done recently is refined my personal habits list down to five instead of ten, so I can focus on the most important. And I plan to do a similar habit tracker for work that includes things like "writing 2 thank you notes per day" and "contact two donors today". I'll keep you posted as to how that works out. 
Altogether, this little book with roses on the cover has been a positive addition to my life. It helps me get a holistic picture of all of my obligations and upcoming engagements. It also has helped me not to let my own personal goals get lost amidst the many work and family duties.

If you love your bullet journal, let me know why in the comments below. If you want to try it out, do so and report back here to tell us how it's working for you! 
Subscribe

Motivation Monday: Reasons I love being a fundraiser, Colleagues and Donors #loveyourcareer

10/3/2016

 
Fundraising is about relationships. If I had a nickel for every time I’ve heard that, I wouldn’t need to work and I could make a major gift to my favorite organization today.

The thing is – it’s true. Not only do fundraisers serve as the conduits between donors and the institutions that they serve, but we also work collaboratively within our offices, with program staff, and with others in our industry.

One of the reasons I love my job is that it has given me these amazing relationships.

​You get to know donors on a personal level and even when you leave one organization, sometimes you remain friends with them. Your donors have incredible stories and you have a platform to discover those stories and share them. Many donors, especially board members, have become personal mentors to me.

We are also lucky to work in an industry that loves to share best practices and business information. Especially in higher education fundraising, we aren’t often competing for the same donors. That means we can help each other out substantially. Many of my closest friends are also fundraisers and we frequently solicit advice and tips from each other.
​
Not all donors and co-workers become your friends. But, it’s a wonderful career that is focused on friendship. I would put up with a good deal of frustration to get the collection of amazing donors I’ve met and colleagues that I’ve relied on over the years. 
Picture
Subscribe

Thoughts for Thursday: What's really on your mind?

9/22/2016

 
Picture
I've named this column "Thoughts for Thursday" and mostly it gives me a weekly space to bring up whatever topics I want to discuss. But, this week, I asked myself, "What's really on my mind?" I have a few things that have been buzzing around my brain lately. 

But, I'd also like to hear from you.

What are you struggling with? What solutions are you lacking right now? What trends are you baffled by? What ideas are you really digging right now? Please comment and let me know. 

Here are some of the bees in my bonnet: 
​
  • Phonathons are a recruitment ground for fundraising professionals
Assuming the push to dismantle college phonathons continues and gain traction, where will young people get introduced to the profession of fundraising? Where will the new fundraising professionals learn to ask? Formal programs to study fundraising as an academic discipline are still nascent. Are we willing to drop telefunds and lose this important space of introduction and early training into our industry?

  • Communications, too much or too little
I've always been a fundraiser. I've picked up some public relations experience along the way but it has never been my area of focus. I'm struggling with what to do when donors tells you that your institution should improve communicate, when I truly feel like your organization is communicating well, with a solid plan of regular and meaningful stories and data. Other donors might say the communication is too much. And the organization has limitations in terms of staff and capacity. It's a puzzling place to be. All I can conclude is that we must keep doing what we are doing and continue to innovate and experiment too.

  • The Importance of Strong Alumni Relations
Also, I've been thinking A LOT about alumni relations. I've been lucky to have worked for most of my career in "big shops" in higher education where there was always a dedicated alumni relations staff. I have never until now fully appreciated the work they did and how much their work helped me do my job. I just wrote a strategic plan for the Graduate Association for the seminary I work for and my hope is that we will be able to repair broken relationships, reignite passionate supporters in service to the school and re-engage those that have grown distant. I'm excited that our volunteer leadership is committed to re-building this organization which will mobilize graduates  to help the school recruit students and raise much-needed funds.

Again, what's really on your mind? Watched any good TED Talks about philanthropy and fundraising lately? Read any inspirational articles? What's the question you wish you had an answer to right now?
Subscribe

Motivation Monday: Ten Reasons Why I Love Being a Fundraiser #loveyourcareer

9/19/2016

 
(I'm back!! Last week was crazy but the full moon has passed and hopefully the insanity level has slowed in all areas of my life. 

I've decided to make Motivation Monday into "Reasons why I love being a fundraiser" for the next ten weeks. It will challenge me to articulate the reasons why I love my profession and hopefully it will inspire and motivate you to love your career. 

My first reason why I love fundraiser is the travel. For a long time, I stayed away from the travel and thought it would hold me back in my career. But in my current position, I am the lone professional fundraiser for an institution and I must travel. Now, I embrace the travel and see it as a benefit. Sometimes I travel with my husband and kids (we homeschool) and sometimes I travel alone. Either way, in this past year, I've been able to visit amazing places and meet amazing donors. (All photos above were taken by me on work trips.)

I was able to have breakfast by the Pacific Ocean in Santa Barbara one morning before flying home -- a rare contemplative moment of solitude with nature for this busy mom.

I've taken my family on a train from Oakland to Portland and we woke up in a winter wonderland watching eagles dive into lakes amongst snow-covered Douglas firs. I feel certain these are experiences that we would not have had if I wasn't a fundraiser. 

And this literary nerd has gotten to see the pew that Ralph Waldo Emerson used to sit in when he attended church in Concord. I've taken my 7 year old daughter to see the ruby slippers from The Wizard of Oz at the Smithsonian. She also got to visit FAO Schwartz before it closed forever. Of course, we could have done this on our own as a family, but it isn't likely we would have been able to afford it.

These magic moments happened because I am in a industry that still depends on a values face-to-face contact. Traveling to visit with the amazing folks that support the institution that I work for is its own reward and its an amazing perk.

Stay tuned for another reason next Monday and more great content coming up all week. 
Subscribe
<<Previous
    Picture

    Jessica Cloud, CFRE

    I've been called the Tasmanian Devil of fundraising and I'm here to talk shop with you. 

    Subscribe

    Archives

    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    September 2017
    August 2017
    May 2017
    April 2017
    March 2017
    February 2017
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016

    Categories

    All
    Advancement Services
    Alumni Relations
    Annual Giving
    Apps
    Asking
    Board Relations
    Books
    Branding
    Budget
    Caller Training
    Career
    Case Building
    CFRE
    Communications
    Contact Rates Series
    Covid19
    Crisis Response
    Dance
    Data Integrity
    Data Research
    Development
    Digital Fundraising
    Direct Mail
    Donor Events
    Donor Relations
    E Books
    E-books
    Email
    Fiscal Year End
    Flash Mob
    Free Resources
    Fundraising
    FUNdraising Friday
    Geekery
    Giving Days
    Giving Societies
    Giving Tuesday
    Graphic Design
    Impact
    In Depth
    In-depth
    Interview
    Irarollovers
    Lobby
    Love Your Career
    Major Gifts
    Management
    Motivation Mondays
    Nonprofit Leadership
    Online
    Phonathon
    Planned Giving
    Productivity
    Public Speaking
    Quizzes
    Recurring Gifts
    Self Care
    Social Media
    Stewardship
    Strategic Planning
    Student Debt
    Team Building
    TED Talks
    Telefund
    Thoughts For Thursday
    Thoughts-for-thursday
    Travel Hacks
    Travel-hacks
    Trip Planning
    Tuesdays Tip
    Tuesdays-tip
    Video
    Work From Home
    Young Alumni

    RSS Feed

What Folks Are Saying

 Jessica has been a wonderful colleague and mentor over the years.  In the beginning of my annual giving career, I found her expertise, experience and willingness to help, invaluable.  Her advice and custom phonathon spreadsheets had a direct impact on our phonathon’s success and my ultimate promotion.  As I progress in my career, I continue to value her insight and professionalism." 

​- Ross Imbler, Director of Annual Giving, Lewis and Clark Law School
 Ross Imbler

Contact Us

Photos from ZERGE_VIOLATOR, FindYourSearch, Teddy Mafia, slightly everything, COD Newsroom, Howdy, I'm H. Michael Karshis, smoorenburg, derrickbrutel, Matthew Paul Argall, TP studio, craiglea123, wuestenigel, davidmulder61, baranco1, Editor B
  • Home
  • Blog
  • Subscribe
  • Products
  • About
    • Services
    • Consulting
    • Connect
    • Testimonials