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In Depth: Call Center Motivation Primer

9/7/2016

15 Comments

 
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Motivation goes far beyond call center games. Games are one of the most visible manifestations of external motivation in the call center but I have seen too many well-meaning managers become over-fixated on games. It is important to have other things undergirding your motivational strategy so that the games become only the icing on the cake.
 
Make sure your call center has:
  • Thermometers and other visual representations of fundraising achievement prominently posted.
  • Nightly goal cards that are based on scientific data analysis and projections based on the segments the caller is assigned to call.
  • A wall-of-fame highlighting callers’ lifetime dollars raised.
  • Leaderboard (updated regularly) where callers can see how they stack up against their peers. Be sure to highlight not only dollars but also consider average gift, participation, credit cards, matching gifts, and upgrades.
  • A clearly articulated discipline system which is activated through regular coaching and pledge verification to hold callers accountable.
  • Visits from deans, administrators, and most importantly, scholarship recipients so that callers understand the importance of their job.
  • Continuing education so that your callers feel like they are progressing and mastering their craft.
 
All of these things come before the nightly games. It is also important that games not detract from the purpose of the calling shift, which is to raise money efficiently. Games should never take time away from calling or create a situation where callers are disturbed or distracted when talking with prospects.

That said, call center games are a cornerstone of what makes having a such a hard job FUN! You can get some great ideas for new call center games (and new twists on old favorites) by subscribing to Real Deal Fundraising. My "15 Best Call Center Games" guide is my gift to you for subscribing to this blog. Click here or the button below to sign up for updates today.
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15 Comments
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12/13/2018 05:33:35 am

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3/27/2019 12:09:35 pm

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4/2/2019 05:18:20 am

The next time I read a blog, I hope that it doesn’t disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought you’d have something interesting to say. All I hear is a bunch of whining about something that you could fix if you weren’t too busy looking for attention.

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9/16/2019 10:01:52 am

There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment?s pleasure, for the rest of their lives.

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9/23/2019 11:36:10 am

There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment?s pleasure, for the rest of their lives

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11/29/2019 01:35:08 am

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4/21/2020 09:55:12 pm

I would like to say that this blog really convinced me to do it! Thanks, very good post

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8/25/2022 11:07:26 am

Nightly goal cards that are based on scientific data analysis and projections based on the segments the caller is assigned to call. Thank you, amazing post!

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8/31/2022 01:33:46 am

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9/27/2022 12:42:08 am

It is also important that games not detract from the purpose of the calling shift, which is to raise money efficiently. Thank you for taking the time to write a great post!

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3/28/2023 01:38:16 pm

It is also important that games not detract from the purpose of the calling shift, which is to raise money efficiently. I truly appreciate your great post!

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    Jessica Cloud, CFRE

    I've been called the Tasmanian Devil of fundraising and I'm here to talk shop with you. 

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