Hey you. Yes, you. Sitting at your work computer munching on your toasted bagel with cream cheese. And you there, scrolling on your phone on public transport. And you, scrolling on your laptop killing a bit of time before your staff meeting. I’m talking straight to you. All of you.
You are amazing.
Really. Truly, amazing. You get up every day and do a job that most people would be scared out of their wits to do. You ask people for money and provide no tangible product in return. That’s hard work.
And that work requires a broad-ranging and diverse skill set that many just do not have. The soft skills of messaging and etiquette and the hard skills of data and statistical analysis. You are also probably highly skilled at various aspect of technology too. It’s likely that to do your job you also have to have knowledge about finance, management, marketing and human resources. That’s a tall order.
You are a force to be reckoned with. Your work enables students to get an education, hungry people to eat meals, animals to find homes and so many other wonderful life-affirming things. All of which wouldn’t happen without the work that you (and others like you) do. You are the superpower of the non-profit world, the engine that makes this sector move: the fundraiser.
So, approach this week like the amazing being you are.
At this point, you are probably sitting a little straighter, nodding your head in agreement at the realization of how awesome you are. Maybe you are claiming the amazing things your non-profit does in the world as your own accomplishments. Yes, they are yours. Own them. The more connected you are to mission, the happier you will be in your work and the more funds you will raise for your good cause.
Now, ask yourself, how can I create this same feeling for each of my donors? What would make them feel amazing and personally responsible for the good things this organization does in the world? What would make them stand straighter and take ownership of the good your non-profit does? Do that and they will give more and they will feel amazing about giving, about your institution and about themselves.
Jessica Cloud, CFRE
I've been called the Tasmanian Devil of fundraising and I'm here to talk shop with you.