When I was a young call center manager, I thought I would end up being a faculty member at a university. That was my career goal. I was totally opposed to making fundraising into a career rather than a job.
Then, one night I decided to mess with my callers just a bit. I had a cubicle in the corner of the call center. I shouted over the wall at around 8:00 PM that I had moved them ALL into credit card calling pools. Of course, since everyone they were talking with had both given before and given via credit card, they were excited. Sure enough, gifts picked up and in that last hour, the credit card rates were over 70%!
The secret was that I hadn't done anything at all, except changed their expectations.
At this point, I realized that I really liked the strategy and psychology in this field. I liked examining results and figuring out where things worked or didn't work and why. As I grew in my career, I loved the organizational challenges thrown at me. You have to have a strategy when you are trying to clean up a building project where naming opportunities might have been double-booked.
Most of all, monitoring my own mindset is part of the strategy that keeps my mind stimulated. Smile when you dial is one of the most important lessons I ever learned. I never do the same thing day-to-day and there always a new challenge on the horizon, requiring a fresh strategy.
If you are interested in the other reasons that I love being a fundraiser, check the posts out:
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Jessica Cloud, CFRE
I've been called the Tasmanian Devil of fundraising and I'm here to talk shop with you.