Like many fundraisers, I’m goal-oriented. I love that feeling of accomplishment when the goal number has been exceeded or the big gift comes in. In fact, I might be addicted to this feeling. Because when I am plugging along doing my regular work without the big hoopla, sometimes I don’t feel like I’m being productive.
I was feeling unproductive this week. Not because I wasn’t busy or hadn’t made significant progress, but because July is this time of sowing, not reaping. One of my marketing colleagues was complimenting me on some of the important steps I had made for my organization this year and particularly this summer, and suddenly, it was clear to me.
I need to honor the sowing part of my work, not just the reaping.
Success is not all about the big gestures, the payoff, or the celebration party. Most of the time, success is about the small but consistent daily efforts that move your career and your institutions forward. The real measure of success isn’t like skydiving, it’s more like ten minute daily walks.
So, put your plans together. Write those daily thank-you notes. Build those relationships. Plant those seeds. The harvest will come. But it’s those unremarkable daily actions that pave the path to success.
Jessica Cloud, CFRE
I've been called the Tasmanian Devil of fundraising and I'm here to talk shop with you.