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New Attitude: The Future of Real Deal Fundraising

10/25/2016

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I've been having so much fun writing about fundraising since I started Real Deal Fundraising this past June. I set an ambitious goal of posting 5 original blog entries per week. By and large, I have managed to keep up the pace and it's been good for my writing and my career. 

But, as those of you in higher education fundraising especially know, fall is a very busy time. I am in a very small shop and the institution I work for has very real and immediate needs. And I am now traveling 1-2 weeks per month. 

To do justice to this blog, my day job, my family and my sanity, I am going to retool my goals for original posts. My new plan is to produce two, in-depth top quality posts about fundraising and career motivation/productivity per week, with occasional bonus posts as inspiration strikes. 

I would rather take a step back and produce fewer, higher quality posts for you, dear reader than churn out shorter posts and then have to miss a week if I get behind. When things slow down a bit, I want to utilize that extra time to produce more training products and e-books to help young fundraising professionals progress in their careers. 

So, I hope you will continue to visit and read the new content, as I have some things lined up that will be pretty exciting. Starting with tomorrow, when you'll be able to read an interview with an expert communications consultant about how to fundraise during an organizational crisis. 

Thank you for your continued support!

Jessica Cloud

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    Jessica Cloud, CFRE

    I've been called the Tasmanian Devil of fundraising and I'm here to talk shop with you. 

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What Folks Are Saying

 Jessica has been a wonderful colleague and mentor over the years.  In the beginning of my annual giving career, I found her expertise, experience and willingness to help, invaluable.  Her advice and custom phonathon spreadsheets had a direct impact on our phonathon’s success and my ultimate promotion.  As I progress in my career, I continue to value her insight and professionalism." 

​- Ross Imbler, Director of Annual Giving, Lewis and Clark Law School
 Ross Imbler

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