Real Deal Fundraising
  • Home
  • Blog
  • Subscribe
  • About
    • Connect
    • Testimonials
Related Posts Plugin for WordPress, Blogger...

Tuesday's Tip: Create Memorable Web Addresses

8/2/2016

0 Comments

 
Picture
For the love of sweetness, goodness and light, please create web addresses that are simple to remember.

Your web addresses should be both easy to say out loud and easy for people to remember.
 
As an example, I’m finishing my graduate degree in English literature. Whenever I need to reference the English department’s website, I just hope over to www.usm.edu/english. Simple, right? But, I always have to google the graduate school’s website because the url isn’t easy to remember. It’s www.usm.edu/graduate-school. I’m sure if it was www.usm.edu/gradschool, I would have no trouble remembering it. This is a matter of mere inconvenience for me, as a current student. But, this could have real implications for prospective graduate students and for the effectiveness of the Graduate School’s marketing materials in general.
  
Many websites will assign automatic web addresses to newly created pages and they can be complicated long strings of words and dashes and underscores. If you can’t get the actual URL to be simple and easy-to-remember, have your tech support shop set up a URL that redirects to your page.
 
Here are some good (theoretical) examples:
  • www.abcu.edu/give 
  • www.xyzuniversity.com/donate
  • www.alumnigive.education.edu
​
Now here are some examples of what NOT to do:
  • www.abcu.edu/advancement/annualgiving/give_now/42346
  • www.xyzuniversity.com/campaign/give-donate-now
  • www.education.edu/about/benefits/annual-giving/give

True, you will be promoting your web links in HTML emails and on social media, where you can provide a hyperlink. But still, you will also be promoting your websites in print and direct mail and announcing the giving page web addresses at various events throughout the year.

Make them memorable and easy to type in. Don’t put up more barriers to communication with your constituents. Don’t make it more difficult to give.

Subscribe
0 Comments



Leave a Reply.

    Picture

    Jessica Cloud, CFRE

    I've been called the Tasmanian Devil of fundraising and I'm here to talk shop with you. 

    Subscribe

    Archives

    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    September 2017
    August 2017
    May 2017
    April 2017
    March 2017
    February 2017
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016

    Categories

    All
    Advancement Services
    Alumni Relations
    Annual Giving
    Apps
    Asking
    Board Relations
    Books
    Budget
    Caller Training
    Career
    Case Building
    CFRE
    Communications
    Contact Rates Series
    Covid19
    Crisis Response
    Dance
    Data Integrity
    Data Research
    Development
    Direct Mail
    Donor Events
    Donor Relations
    E Books
    E-books
    Fiscal Year End
    Flash Mob
    Free Resources
    Fundraising
    FUNdraising Friday
    Geekery
    Giving Days
    Giving Societies
    Giving Tuesday
    Graphic Design
    Impact
    In Depth
    In-depth
    Interview
    Lobby
    Love Your Career
    Major Gifts
    Management
    Motivation Mondays
    Online
    Phonathon
    Productivity
    Public Speaking
    Quizzes
    Self Care
    Social Media
    Strategic Planning
    Student Debt
    Team Building
    TED Talks
    Telefund
    Thoughts For Thursday
    Thoughts-for-thursday
    Travel Hacks
    Travel-hacks
    Trip Planning
    Tuesdays Tip
    Tuesdays-tip
    Video
    Work From Home
    Young Alumni

    RSS Feed

What Folks Are Saying

 Jessica has been a wonderful colleague and mentor over the years.  In the beginning of my annual giving career, I found her expertise, experience and willingness to help, invaluable.  Her advice and custom phonathon spreadsheets had a direct impact on our phonathon’s success and my ultimate promotion.  As I progress in my career, I continue to value her insight and professionalism." 

​- Ross Imbler, Director of Annual Giving, Lewis and Clark Law School
 Ross Imbler

Contact Us

Photos used under Creative Commons from ZERGE_VIOLATOR, FindYourSearch, Teddy Mafia, slightly everything, COD Newsroom, Howdy, I'm H. Michael Karshis, smoorenburg, derrickbrutel, Matthew Paul Argall, TP studio, craiglea123, wuestenigel, davidmulder61, baranco1, Editor B
  • Home
  • Blog
  • Subscribe
  • About
    • Connect
    • Testimonials